BOOST YOUR RUN CHALLENGE

 

Concept: A couple of hundred meters away from the next adidas store, a citylight with a NFC tag is placed. The contestant scans the NFC and gets to a landing page. The landing page starts a short countdown to start running to the store. Upon arrival, location-based services determine the time. To submit the time and to enter the competition, the participant needs to sign up with his email address. Depending on the time, the contestant can win a freebee. One lucky runner even wins the new adidas Ultra BOOST.