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HAPPY BIRTHDAY COKE BOTTLE
Konzept-Idee: Ikonen gratulieren der Ikone.
Zum 100jährigen Geburtstag der berühmtesten
Flasche der Welt.
Umgesetzt wurden die Retro-Design Editions.
"...design a distinctive bottle – a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was“
Harold Hirsch (1915)
CONTOUR BOTTLE
In 2015 the iconic Coke contour bottle celebrated its 100th birthday. It is one of the most recognized and valued objects in the world. 94% of people in the world recognize the bottle instantly, it is not only a bottle, it is the brand.The world has changed in the last 100 years and so has the bottle. Every period has its topics and visual cues. Therefore we designed 10 bottles, one for every decade, with a tribute to the advertisements of that time.
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